Case study

Pārdaugavas Kvartāls

Everything a buyer sees, made by one team.

Riga, Latvia

Project details

A low-rise residential quarter in Pārdaugava, Riga: three buildings around a shared courtyard. The developer's architects handed over BIM and CAD. We built one 3D model of the quarter and turned it into everything the buyer sees: renders, a film, the identity, a sales website with an apartment selector and sales materials.

Client: Smart Comfort Group
Location: Bauskas iela 119, Riga, Latvia
Year: 2025
Type: Residential quarter · 3 buildings · 51 apartments
Scope: Brief
3D model
Renders
Interiors & lobby
Film
Identity
Website
Apartment selector
Sales materials
Credits: Architecture The developer's architects
Visuals, film, website Essentials
Website: pardaugavaskvartals.lv (opens in a new tab)

01 Input

From drawings

The architects sent BIM and CAD: plans, sections, elevations. We read them as architects, built one 3D model of the whole quarter and set it on the plot, among the existing houses and trees. What the drawings left open — facade materials, balconies, the courtyard landscape, the lobby — was settled in the model before a single image was rendered.

BIM and CAD from the architects
One 3D model of the quarter
Set in its real surroundings
Materials and landscape resolved

Aerial render of the quarter in its Riga surroundings — The model in its real surroundings

Top view of the buildings around the shared courtyard — Buildings around one courtyard

Street view of the buildings, facades and landscape — Facades and landscape, resolved in 3D

02 Visualisation

Seen before it exists

From the model we rendered the street and the courtyard in different light, show-apartment interiors and the entrance lobby with the quarter's logo on the wall. Every image is rendered from the same geometry, so a buyer sees the same building in a listing, on the website and in the sales office. Interiors are furnished to show how an apartment is lived in, not only how many square metres it has.

Exteriors and courtyard
Show-apartment interiors
Entrance lobby

The quarter from the street at sunset, the Riga TV tower in the distance — Street view at sunset

Light-coloured facade with balconies behind ornamental grasses — Facade

Lobby

Apartment living room with a dining table — Show apartment, living room

Woman reading by the window next to a round dining table — Dining corner

Bathroom with a round lit mirror and an oak vanity — Bathroom

03 Sales tools

The sales website

The sales website runs in Latvian, Russian and English. At its core is the apartment selector: building, floor, apartment, then the plan, room schedule, price and status, with a printable sheet for every apartment. Requests for a consultation go straight to the sales team. Renders, film and brand carry over unchanged, so the website looks like the quarter it sells.